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Advertising Review

The Better Business Bureau was founded in 1912 to help regulate advertising within the marketplace.  Today, the BBB gives precedence to truth in advertising. The Better Business Bureau reviews local business advertising and challenges any potential false or misleading ads in an attempt to control the advertising claims made by businesses.  We encourage businesses and consumers to bring these ads to the BBB for our review.  Through our efforts we hope to help better educate businesses on how to advertise and help consumers understand what advertising may be deceptive.

The Council of Better Business Bureaus (CBBB) provides advertising review on a national level through their National Advertising Division (NAD) and the Children's Advertising Review Unit . These divisions help control advertising on a national level.  NAD only reviews national advertisements; ads dispersed on a nationwide or broadly regional basis.  The Better Business Bureau system encourages business and consumers to use our advertising review programs.

If you believe that you have encountered a potentially deceptive ad and would like to report that to the BBB please fill out the form below.

BBB Code of Advertising
BBB Code of Online Business Practices
Self-Regulatory Guidelines for Children's Advertising
Advertising and Your Child-Parents Guide