In Eastern Massachusetts, Maine, Rhode Island and Vermont
Commerce on the Internet is currently an unregulated marketplace, making it difficult for customers to recognize legitimate online offers. The Better Business Bureau has an 90-year history of public trust, self-regulation and credibility. Now one of the most widely known and respected trademarks in the fair marketplace has established BBBOnLine, to help the successful growth of ethical online commercial activity. BBBOnLine gives customers the opportunity to quickly distinguish reliable businesses from fly-by-night companies.
Customers can ‘Click to Check’ the BBBOnLine Gold Seal, and easily link between your website and the BBBs, where they will find a verification page and your company’s Better Business Bureau Reliability Report.
The Members of the Better Business Bureau, serving Eastern Massachusetts, Maine, and Vermont, have gone that extra step. They meet both the BBB Standards of Membership and BBBOnLine Gold Seal Participant Requirements, and are licensed to use the BBBOnLine Gold Seal on their web sites. In addition BBBOnLine Gold Seal participants must meet and maintain the BBB Code of Online Business Practices.
The BBBOnLine
Reliability
Gold Seal Tells Consumers
You Mean Good
Business
When customers walk into the Mom and Pop store on the comer or even the local
outpost of a national chain, they can take in the atmosphere, see the condition
of the merchandise, and take a good look at the people behind the counter. They
may still fall victim to unethical business practices or be hoodwinked by a
scam, of course, but at least they have first hand information to go on.
Compared to such traditional habits of commerce, shopping on the Internet
means entering a brave new world. Even the flashiest, most informative web
site lacks the solid foundation and sense of permanency conveyed by a storefront
awning. For this reason, many Americans remain wary of doing business
online and unsure of whom they can trust.
The BBBOnLine Reliability Gold Seal
Program is designed to build the consumer trust and confidence necessary for
Internet commerce to flourish. The Better Business Bureau serving Eastern
Massachusetts, Maine & Vermont, along with BBBs around the country, has a proud
tradition of making sure that member companies are reliable, responsible and
accountable in all of their dealings with the public. The
BBBOnLine Reliability Gold Seal
Program extends that proud and respected BBB heritage to the new frontier of
the Net.
The Reliability Gold Seal tells online shoppers that your company:
A recent survey by Greenfield Online shows that close to 90 percent of online
users would be "more confident" buying from a company with a
BBBOnLine Reliability Gold Seal
than from a company not displaying the seal. Those surveyed also indicated
a much greater willingness and likelihood of buying from a company they did not
know, if that unknown company carried the Reliability Gold Seal from
BBBOnLine.